SALTO·GTM

Outbound & Pipeline

One Outbound System Across Email, LinkedIn, and Signals

Every outbound channel coordinated through one system, so a prospect gets one coherent sequence of touches — not three disconnected teams reaching out separately.

What Is Multi-Channel Outbound?

Multi-channel outbound orchestration coordinates email, LinkedIn, and paid retargeting through shared targeting and suppression logic, so a prospect gets one coherent sequence of touches instead of three disconnected teams reaching out separately.

By the Numbers

Top-quartile personalized outbound campaigns reach 15–25% reply rates versus a 3–5% platform average.

Source: Instantly / Reachoutly, Cold Email Benchmarks 2026

89% of B2B revenue organizations now use AI across their sales motion, up from 34% two years earlier.

Source: Gartner, 2025 Sales Technology Report

Third-party industry figures, cited for context — not a guarantee of results for your specific business.

The Problem

Most companies run email, LinkedIn, and paid as separate efforts with separate owners, separate targeting, and no shared view of who's already been contacted. Prospects get hit from three directions with three different messages, or missed entirely.

What This Includes

Build Phase

  • Multi-channel outbound sequencing across email, LinkedIn, and signals
  • Paid coordination so retargeting supports, rather than duplicates, outbound
  • Shared targeting and suppression logic across every channel

Retainer Phase

  • Weekly strategic advisory and channel-mix optimization
  • Sequencing adjusted based on which channel is actually converting per segment
  • New channels added as they prove out

How It Fits Into GTM·OS

This is the system that connects email and LinkedIn into one sequence, using the same intent signals to decide what happens next on each channel.

Who This Is For

Built for B2B SaaS and tech companies between €1M and €30M ARR who've found product-market fit but don't have a senior GTM leader owning strategy and execution end-to-end.

The First 30–90 Days

We start with a GTM audit that maps every channel you're currently using and how (or whether) they're coordinated today. Full orchestration is part of the Velocity package's Build Phase, once email and LinkedIn are already running individually.

FAQ

Not necessarily — we can build all channels together, but orchestration adds the most value once at least one channel already has data to coordinate around.

Ready to talk?

20 minutes. No pitch. Just diagnosis. If there's a fit, we'll tell you exactly which package makes sense for your stage.