SALTO·GTM

Content & LLM Presence

Get Found in ChatGPT and Perplexity — Not Just Google

Content built to get cited in AI-generated answers, not just ranked on a results page fewer buyers are scrolling through.

What Is AEO / LLM Content?

AEO (Answer Engine Optimization) is the practice of structuring content — direct answers, clear headings, schema, original data — so AI systems like ChatGPT, Perplexity, and Google AI Overviews cite your brand as the answer, rather than just ranking a page.

By the Numbers

51% of B2B buyers now start research with an AI chatbot more often than Google — a 22-point jump in twelve months.

Source: Omnibound, Answer Engine Optimization Statistics 2026

73% of B2B buyers use AI tools somewhere in their research process; ChatGPT alone appears for 63% of buyers during vendor evaluation.

Source: Omnibound / IDC, 2026

Third-party industry figures, cited for context — not a guarantee of results for your specific business.

The Problem

Your buyers are increasingly asking ChatGPT and Perplexity instead of typing into Google. If your content isn't structured, sourced, and written the way LLMs pull answers from, you're invisible in a growing share of buyer research — no matter how well you rank on page one.

What This Includes

Build Phase

  • AEO/LLM content foundation — structure, schema, and answer-format content
  • Audit of how (and whether) you currently show up in AI answers
  • Priority content gaps mapped to your ICP's actual questions

Retainer Phase

  • LLM/AEO content programme with ongoing publishing
  • Intent monitoring for what buyers are asking AI tools about you and competitors
  • Full LLM/AEO presence programme and competitive intel at higher tiers

How It Fits Into GTM·OS

AEO content is built on the same messaging and ICP as everything else, and feeds the same reporting layer — this isn't a separate content team working from a different brief.

Who This Is For

Built for B2B SaaS and tech companies between €1M and €30M ARR who've found product-market fit but don't have a senior GTM leader owning strategy and execution end-to-end.

The First 30–90 Days

We start with a GTM audit that includes checking how you currently show up (or don't) in AI Overviews, ChatGPT, and Perplexity. The AEO/LLM content foundation is part of the Retainer Phase from the Signal package onward.

FAQ

Related but not identical — SEO targets Google rankings, AEO targets getting cited inside AI-generated answers. We build for both because your buyers use both.

Ready to talk?

20 minutes. No pitch. Just diagnosis. If there's a fit, we'll tell you exactly which package makes sense for your stage.