Free Tool

ICP Fit Scorecard

Score a specific prospect against six weighted ICP criteria. Check what's true for this account.

Company size matches your target headcount / ARR range20 ptsIndustry / vertical matches your best-fit segments15 ptsThey have the specific pain your product solves25 ptsThere's an identifiable budget owner you can reach15 ptsBuying trigger is active (funding, hiring, tool switch, etc.)15 ptsTech stack / existing tools are compatible10 pts

ICP Fit Score

0/100

Poor fit — deprioritize

Want this handled for you?

ICP Definition

A working ICP, built from your own pipeline data, that shapes every other GTM decision downstream.

Learn more Book a Call

More free tools

GTM Readiness Score

Answer 12 questions and get a scored diagnosis of how ready your GTM motion actually is.

Try it →

CAC:LTV Ratio Calculator

Calculate your CAC:LTV ratio and payback period, benchmarked against healthy B2B SaaS ranges.

Try it →

Outbound Reply Rate Benchmark

See how your cold email reply and meeting-booked rates compare to B2B SaaS benchmarks.

Try it →