Free Tool

CAC:LTV Ratio Calculator

Enter your numbers to see your CAC:LTV ratio and payback period, benchmarked against healthy B2B SaaS ranges (3:1+ is generally considered healthy).

Customer Acquisition Cost (CAC)

€

Average Revenue Per Account / month

€

Gross margin (%)

Monthly churn (%)

LTV

€13,333

LTV : CAC

4.4:1

CAC Payback

7.5 mo

Healthy — the classic 3:1+ SaaS benchmark.

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