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Outbound Reply Rate Benchmark

Enter last quarter's outbound numbers to see how your reply, positive-reply, and meeting-booked rates compare to typical B2B SaaS cold email benchmarks.

Reply rate

3.0%

On benchmark

Positive reply rate

1.0%

On benchmark

Meeting-booked rate

0.60%

On benchmark

Rough B2B SaaS benchmarks: 3–8% reply rate, 1–3% positive reply rate, 0.5–1.5% meeting-booked rate.

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Cold Email Outbound

Cold email built and tested as a system — triggered by real signals, not sent to every contact in a list.