Content & LLM Presence
An SEO Programme Built to Compound Pipeline, Not Just Traffic
SEO scoped as one input into a pipeline number — not a standalone traffic KPI that never gets connected to revenue.
What Is SEO Programme?
An SEO programme is a technical and content strategy — audit, keyword and topic mapping, and a prioritized content calendar — built to compound organic pipeline over time, tied to the same ICP and reporting as the rest of GTM·OS.
By the Numbers
B2B buyers start with an average of 7.6 potential vendors and narrow it to 3.5 before deciding — early-stage visibility is decisive.
Source: Omnibound, AEO / Search Visibility Statistics 2026
89% of B2B buyers use generative AI as a key source of self-guided research, alongside traditional search.
Source: IDC, Answer Engine Optimization report, 2026
Third-party industry figures, cited for context — not a guarantee of results for your specific business.
The Problem
Traffic is up, rankings are up, and pipeline hasn't moved. That's what happens when SEO gets treated as its own workstream instead of one channel feeding the same ICP and motion as everything else.
What This Includes
Build Phase
- • Technical and on-page SEO audit
- • Keyword and topic strategy mapped to your ICP's actual search behavior
- • Content calendar prioritized by commercial intent, not volume alone
Retainer Phase
- • Monthly SEO programme execution and publishing
- • Rankings and pipeline impact reported together, not separately
- • Competitive intel and content gap analysis at higher tiers
How It Fits Into GTM·OS
The SEO programme shares a content calendar with AEO/LLM content and thought leadership — one editorial system feeding three distinct search surfaces (Google, AI answers, and organic authority).
Who This Is For
Built for B2B SaaS and tech companies between €1M and €30M ARR who've found product-market fit but don't have a senior GTM leader owning strategy and execution end-to-end.
The First 30–90 Days
We start with a GTM audit that includes a technical and content SEO review. The programme structure is set during the Build Phase, and monthly execution begins in the Retainer Phase.
FAQ
Ready to talk?
20 minutes. No pitch. Just diagnosis. If there's a fit, we'll tell you exactly which package makes sense for your stage.