Revenue Infrastructure
Automation Workflows That Replace Manual GTM Work
Automation built as part of one connected system — not point tools that don't talk to each other.
What Is Automation Workflows?
Automation workflows are rules-based systems that handle repetitive GTM tasks — lead routing, follow-up reminders, lifecycle-stage updates, internal alerts — without a person having to remember to do them manually.
By the Numbers
89% of B2B revenue organizations now use AI in some form for sales tasks, up from 34% in 2023.
Source: Gartner, 2025 Sales Technology Report
B2B companies using AI-powered automation see a 73% increase in qualified leads within six months.
Source: Salesforce, State of Marketing (via SerpSculpt, 2025)
Third-party industry figures, cited for context — not a guarantee of results for your specific business.
The Problem
Your team is manually updating deal stages, manually following up on leads, manually pulling reports for the board. Every one of those is an automation waiting to happen, but most GTM teams don't have anyone who knows how to orchestrate the tools into an actual system.
What This Includes
Build Phase
- • HubSpot full configuration and automation workflows
- • Lead routing, follow-up, and lifecycle automation
- • Internal alerting for deals that need human attention
Retainer Phase
- • Ongoing workflow maintenance and iteration
- • New automations added as the motion evolves
- • Integration with the AI agent stack for enrichment and personalization
How It Fits Into GTM·OS
Automation is the connective tissue between your CRM, AI agents, and outbound sequences — without it, those three layers exist but don't actually talk to each other.
Who This Is For
Built for B2B SaaS and tech companies between €1M and €30M ARR who've found product-market fit but don't have a senior GTM leader owning strategy and execution end-to-end.
The First 30–90 Days
We start with a GTM audit that maps every manual, repeatable task your team is doing today. That diagnosis shapes which workflows get built first in the Build Phase. From month 2 or 3, we maintain and expand them in the Retainer Phase as new bottlenecks show up.
FAQ
Ready to talk?
20 minutes. No pitch. Just diagnosis. If there's a fit, we'll tell you exactly which package makes sense for your stage.