Fintech · Fintech SaaS Growth Program
Fintech Cost Case Study: Audit, Cleanup, and the Hidden Stack Tax
How a fintech stack audit cut duplicate analytics, saved €340/month, and enabled cleaner GTM decisions for a retention-heavy product.
€20K/ARR
Pipeline Generated
+130%
Increase in Conversion Rate
+15%
Improvement in Weekly Active Users
The Challenge
The client was running three overlapping analytics tools and two identical conversion events, which created noise, poor attribution, and wasted spend.
The Approach
Stack audit & duplicate removal
Mapped every tool, identified overlap, and cut the duplicate conversion tracking that was corrupting reports.
Clean data for GTM decisions
Simplified analytics so the team could trust conversion signals and focus on retention instead of instrumentation.
SEO and visibility lift
Optimized content and citations to move money keywords, drive AI visibility, and capture more qualified search demand.
The Results
By the end of the first month, the client had the best week overall, retention became the core focus, and SEO performance improved quickly with cleaner signal and content.
Want a system like this one?
20 minutes. No pitch. Just diagnosis of what's actually blocking pipeline.